Does telemarketing still work? (Spoiler: Yes)

18 Mar 2021

The mention of telemarketing to some people will make them cringe, and with so many ways of attracting new prospects today it can be quite easily overlooked. Yet running a telemarketing campaign correctly, with proper planning and as part of a comprehensive marketing strategy it can be a highly effective way of generating leads. Here are some of the reasons you should consider telemarketing as part of your business strategy:

People buy people

Telemarketing introduces human interaction and ignites conversation. This helps get your foot in the door more quickly, accelerated engagement and helps deliver more leads – and ultimately more sales. It’s the perfect opportunity to get a highly skilled, personable telemarketing rep to engage and interact with a prospect enabling rapport to be built and a relationship to be made. 

Some people hate cold emails

Multi-channel marketing is important to any business to promote a healthy and effective marketing strategy. Ensuring you’re reaching all your audiences and appealing to all personas is key to driving lead generation. Some prospects respond well to cold-emails, Linkedin messages or even printed leaflets through the door (Print is still not dead!) it’s a fact – many of your prospects will respond well to someone just picking up the phone and giving them a call. Ensure you’re reaching all prospects and use telemarketing as part of a multichannel marketing strategy. 

Cost effective

Outsourcing your telemarketing to a highly skilled and experienced team gives you access to a completely scalable low cost solution to your lead generation strategy. Outsourcing enables you to integrate a team who will pickup and learn about your product or services quickly and will provide expert capabilities at a fraction of the cost of hiring. You’ll also be able to scale and pull in the team as and when you need them. 

Faster sales

Telemarketing allows you to cut a lot of time that would be needed to nurture a lead through the buying cycle compared to other lead generation techniques. Most purchases have some form of either face to face or telephone contact, so reaching out via telephone to initiate the sales cycle can help you get to a closure more quickly.



Yes, some telemarketing won’t be a success but telemarketing properly as part of a well planned marketing strategy, targeting the right audience and using well trained experts will produce a great return. 

We provide outsourced telemarketing services to businesses in Basingstoke and across the UK. Our team of experts are highly trained and experienced in communicating with prospects from a vast range of industries. A direct, personal way of interacting with your potential customers, generating leads and delivering ROI. If you would like to find out more about how we can help please contact the team at

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